No, it’s not a new brand of paper towel especially made to absorb blood (ba dum) – it’s an actual vampire bounty:
The villages around the Indian town of Dharmapuri are in the midst of an unusual problem. Unsubstantiated reports of vampires draining cattle have frightened entire communities such that residents are staying off the streets after sunset.
To quell the spread of this unmitigated bullpucky, local politicians have placed a price on these nonexistent vampires’ heads. Evidence of a re-dead vampire (or a Ratha Kaatteri) nets an amateur Van Helsing 1 lakh of rupees, or a smidge under $2000.
(We’ve done our best to try and decipher what that writer meant by “Ratha Kaatteri” – with no luck. Closest we came was this.)
Bonus: We can’t belivee somebody already made a similar Bounty paper towels joke! (Zombieland!)