Fruit Brute and Other Forgotten Cereals
Wheaties and Rice Krispies have taken up permanent residency in America’s breakfast bowls—these forgotten cereals, not so much.
Fruit Brute: General Mills debuted a line of five monster cereals in the 1970s: Franken Berry, Yummy Mummy, Count Chocula, Boo Berry, and Fruit Brute. The biggest flop of the bunch: Fruit Brute. But it has a cool factor—filmmaker Quentin Tarantino collects old cereals, and his personal box of Fruit Brute has appeared in his movies Reservoir Dogs and Pulp Fiction. BREAKING NEWS: This Fall we will see the return of Fruit Brute and Fruity Yummy Mummy for Halloween. This may be the best Halloween EVER!
Graham Crackos: Kellogg’s released this graham-cracker-flavored cereal in the late-1970s, a few years before the crack-cocaine epidemic that hit American cities. In light of this, old commercials for Crackos become unsettling. In one, a character named George arrives at a suburban house to deliver a box of Crackos to a new family. In the background, a cheery balladeer sings, “Something new is comin’ to town, George the Milkman is bringin’ it ’round.” After the mother takes a bite, she asks George if the cereal will help slow her kids down. “Long enough for them to eat,” he replies.






