As the kids say: Oh. My. God.

Four types of “Toylets” games are available to be played during a test period ending this month at four male bathrooms in pubs and game arcades, in a project aimed at drawing attention to digital adverts.

Each urinal is fitted with a pressure sensor, and a small digital display is placed at eye level. Digital adverts are shown after the games.

Games include “Graffiti Eraser” in which a user tries to aim at the pressure sensor in the urinal to erase virtual graffiti on the display.

Smart money says there will be one of these games in the BRI office bathroom by the end of the week.