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7 Things You Didn’t Know About Coca-Cola

February 26, 2014

It’s one of the oldest and most distinctively American products…but how much do you really know about Coke?

  • Coca-Cola FactsCoca-Cola inventor John Pemberton, a trained doctor, served in the Civil War…for the Confederate Army. He made it to the rank of colonel, and in combat he suffered a wound that left him addicted to morphine. He created Coca-Cola as a way to break himself (and he presumed, many others) of that addiction. It worked, although in the 19th century, Coca-Cola contained both alcohol and cocaine, with the former phased out the latter ultimately replaced with caffeine.
  • Cost of a serving of Coca-Cola at a soda fountain in 1886: 5 cents. Cost of a serving of Coca-Cola until 1959: 5 cents. Coke kept the price at a nickel for more than seven decades, surviving progressive inflation and even World War II-era rationing that made sugar triple in cost to keep prices down. Reason: It was a form of marketing, a way to build consumer trust. (Economists have a name for this: “nominal pride rigidity.”
  • In 1932, Coca-Cola introduced the concept of selling beverages in a six-pack. A plastic six-pack ring wasn’t used—it was a printed cardboard carton, similar to the 12-pack cardboard tubes used to sell soda in supermarkets today.
  • The reformulation of Coca-Cola and introduction of “New Coke” was a famous debacle for the company in 1985-86, so much so that the original formula was quickly returned to stores under the name “Coca-Cola Classic.” New Coke, however, was not an immediate failure. It maintained a 3 percent market share for years, until it was renamed “Coke II” in 1990. It was hard to find, but Coke II/New Coke was available all the way up until 2002.
  • The New Coke incident seemed like such a dumb business move that it spawned many urban legends and conspiracy theories. One was that the restored old-Coke formula somehow tasted “different”—because it was different. Some believed that Coke had used the New Coke switchover as a ruse to replace the sugar in original with cheaper high-fructose corn syrup. The truth? Somewhere in the middle. In 1980, Coca-Cola had begun replacing a little bit of the sugar with HFCS, gradually increasing the ratio in favor of the new sweetener. By 1985, and with the restoration of Coca-Cola, the transition was complete.
  • The formula for Coca-Cola is known by only two executives and is held in a vault in a branch of SunTrust Bank in Atlanta, not far from Coca-Cola headquarters.
  • The beverage reportedly lacks the ability to impart “taste memory.” That means that you can remember, at least vaguely, what Coca-Cola tastes like, enough to crave one and drink one every day…but not enough so that you ever get tired of the taste.
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George
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George

I believe the new Coke in 1985 was a ruse to change the formulation so that after a year no one would notice when they went back to “classic”. That’s probably when they took out the cocaine and changed sugar to a cheaper version. I notice that none of the notes above indicate when cocain was removed. The original formulation is public record and not such a big secret. The junk they make now no one wants anyway, so make a big deal about the “secret” like anyone cares.

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