PRPG:

The Netflix Of…

May 20, 2014

Netflix ofNetflix revolutionized the home video market, with a subscription-based mail order (and later streaming) plan of all-you-can-watch movies. It’s been so popular that many other industries have spawned their own use/return system. For example, have you heard of the Netflix of…

…Magazines.

In 2009, Time Inc. introduced Maghound, which offered consumers issues of three different magazines a month for $5, and they could pick totally different magazines each time. (The service shut down in 2012.)

…Books.

Oyster recently launched, offering all-you-can-read ebooks from a catalog of half a million for $10 a month.

…Coffee.

CUPS is a coffee subscription service available so far in only Israel and New York city. For $45, customers can get unlimited cups of coffee at participating locations.

…Clothes.

Why buy an expensive dress from a well-known designer or house if you’re only going to use it once (or if it’s too expensive?) Rent the Runway allows customers to rent a fancy dress each month for a set fee.

…Snack food.

For a small fee, Graze sends subscribers a small box of new and unusual healthy snack foods, such as granola bars and nuts. Cost: $6 a month.

…Nail polish.

Have you ever spent a bundle on a bottle of nice nail polish, only to get it home, use it once, and find the color doesn’t suit you? Lacquerous is a service that sends customers three nail polish samples each month for $15.

…Ties.

It’s like every month is Father’s Day at Fresh Neck, a company that delivers a brand new tie to anyone who pays $15 a month.