When you’re famous, you can do anything…like market your own signature suds.
- Wil Wheaton is an actor best known for his work as a teenager on Star Trek: The Next Generation and in Stand By Me, and as an adult, playing a jerkish version of himself on The Big Bang Theory. He was also one of the first prominent (and remains one of the most popular) bloggers. He recently teamed up with another Internet celebrity, Fark.com creator Drew Curtis, to create Stone Farking Wheaton w00tstout. Brewed by Stone Brewing Co., the name pays tribute to Fark, and Wheaton—it’s made with “wheat” after all.
- Brother act Hanson was one of the biggest teen pop acts in the 1990s, scoring a #1 hit with the infernally catchy “MMMbop. They were all children at the time, but that was a long time ago—they’re brewing their own beer now. It’s amusingly named “Mmmhops,” and proceeds from its sale are donated to the Red Cross to assist tornado relief efforts in Oklahoma, Hanson’s home state.
- In October 2013, Dogfish Head worked with the surviving members of the Grateful Dead to create a craft beer in the band’s honor. The result: American Beauty, named for one of the band’s most popular albums. The bottle depicts the Dead’s teddy bear mascot, and the brew itself is an IPA brewed with “all-American hops.” (Dogfish previously brewed Pearl Jam Twenty Faithfull Ale, to mark, confusingly, the 20th anniversary of Ten, the group’s debut album. It’s a Belgian-style golden ale brewed with black currants.)