Our 28th annual edition, Uncle John’s Factastic Bathroom Reader is finally here. Here is a sneak peek!
Like NASCAR drivers in the U.S., soccer teams, or “football clubs” in the rest of the world, wear jerseys adorned with advertisements for their sponsors, which could be a shoe maker, a brewery, an airline, or something weirder…like one of these.
- Spanish club Getafe landed a sponsorship deal with Burger King in 2009. When players lifted their shirts to wipe the sweat off their faces, they revealed the image of Burger King’s creepy King mascot, which was printed upside-down on the inside of the jersey.
- From 2003 to 2006, Columbia Pictures sponsored Spanish team Atletico Madrid. Every few weeks, jerseys would change, advertising a different movie. Among the movies advertised: White Chicks, Hitch, Spider-Man 2, Resident Evil 2, and Spanglish.
- Atletico Madrid has also been sponsored by the tourism board of Azerbaijan. Their jerseys state, “Azerbaijan: Land of Fire.”
- In 1990 a Belgian vodka producer sponsored the British soccer team Scarborough F.C. The company makes Black Death vodka. Its logo—a skull and crossbones—appeared on the team’s jerseys, along with the company’s slogan, “Drink in Peace.”
- An antismoking foundation paid to sponsor West Bromwich Albion (U.K.) in 1985. The image on players’ jerseys was the familiar “no smoking” sign. (Oddly, though, smoking was allowed in the team’s stadium.)
- In 2012 British team Burnley’s sponsor was Totally Wicked, a maker of e-cigarettes and “e-cigarette juice.” The jerseys bore the company logo—an alien/devil hybrid wearing sunglasses and smoking an e-cigarette.
- In 2010 England’s Middlesbrough F.C. offered one-month jersey sponsorships, which were cheaper than a full-season deal. Sponsors not only included major brands like Jaguar and Carlsburg Beer, but also Deepdale Solutions, a local, family-owned construction company.
- The Greek minor league team Voukefalas received sponsorship from Soula. What’s Soula? A brothel.
- The Washington Freedom played in the short-lived Women’s Professional Soccer League until entrepreneur Dan Borislow bought the team in 2011 and renamed it “magicJack” after the telephony-via-Internet gadget he invented. (A year later, the league folded.)
This article first appeared in Uncle John’s Factastic Bathroom Reader.