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Odd NASCAR Sponsors

February 10, 2016

Beer, Gatorade, and auto parts are the kinds of sponsors you usually see plastered on NASCAR race cars. But many companies are willing to pay for that advertising exposure…even when it seems a little weird.
Nascar Sponsors

  • From 2001 to 2005, Mark Martin, one of the oldest drivers on the NASCAR circuit, drove a car bearing stickers promoting Viagra.
  • Driver Kevin Harvick’s car in 2002 sported ads for the 20th anniversary DVD re-release of E.T.: The Extra-Terrestrial.

Kevin Harvick 2002 ET Car

  • In 2010, Mike Bliss drove a pink racing car decorated with pictures of reality star Kim Kardashian advertising her line of perfumes.
  • In 2002, driver Kurt Busch’s car was sponsored by Little Tikes—a company that makes toys for babies.
  • Juan Montoya’s 2013 car bore ads for Depends adult diapers.
  • In 1997, Tammy Jo Kirk—one of only about a dozen female NASCAR drivers—drove a car advertising Lovable brand bras.
  • In 2004, NASCAR forced Arnold Motorsports to remove car decals promoting a company called The website sold classified ads for people buying and selling hunting equipment and old truck parts. A NASCAR spokesman said the organization didn’t feel that “RedneckJunk projected the proper image of our sport.”
  • The Muppet Show’s 25th anniversary was commemorated with a series of NASCAR ad placements in 2002: Dale Jarrett drove a car with Kermit and Miss Piggy stickers, Casey Atwood had a Rowlf car, and Jeremy Mayfield’s car featured Bunsen and Beaker.
  • NASCAR drivers compete while sitting down, so it’s actually fairly logical that in 2008, one of the sponsors was the anti-chafing product Boudreaux’s Butt Paste.
  • It seems unlikely that any government agency—especially one charged with keeping people out of the country—would have to advertise. Still, in 2007, the U.S. Border Patrol sponsored a car.

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