PRPG:

Tubeless Toilet Paper Rolls

October 30, 2010

The technology you thought would never come is finally here. Yes, it’s the tubeless roll of TP:

On Monday, Kimberly-Clark, one of the world’s biggest makers of household paper products, will begin testing Scott Naturals Tube-Free toilet paper at Walmart and Sam’s Club stores throughout the Northeast. If sales take off, it may introduce the line nationally and globally — and even consider adapting the technology into its paper towel brands.

No, the holes in the rolls aren’t perfectly round. But they do fit over TP spindles and come with this promise: Even the last piece of toilet paper will be usable — without glue stuck on it.

Why, you might ask, are they doing this?

The 17 billion toilet paper tubes produced annually in the USA account for 160 million pounds of trash, according to Kimberly-Clark estimates, and could stretch more than a million miles placed end-to-end.

Not bad, eh?

Hey Northeast BRI fans: Can one of you find one of those newfangled rolls next week and send it to us? We’d love to, uh, give it a test run.

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